Orlando Ashford has been appointed because the incoming government chairman of Azamara.
The appointment was confirmed by Sycamore Companions, with the personal funding agency poised to amass the boutique cruise line within the first quarter of the yr.
“We’re happy for Orlando to tackle this function as Azamara embarks on its subsequent chapter,” mentioned Stefan Kaluzny, managing director of Sycamore Companions.
“Orlando brings vital management expertise in addition to particular experience within the cruise and journey business, making him well-suited to function Azamara’s government chairman.”
Ashford’s appointment follows his five-plus yr function as president of Holland America Line the place he efficiently rejuvenated the model.
Earlier than that, Ashford was president of the expertise enterprise phase for Mercer, the worldwide consulting chief in expertise, well being, retirement and investments.
“I’m thrilled to be appointed to the function of government chairman at this thrilling time for Azamara, having lengthy admired the enterprise and the model,” mentioned Ashford.
“I consider Azamara is uniquely positioned within the business, and I sit up for executing on our shared imaginative and prescient for development.
“Along with the Azamara crew, we’ll give attention to providing Azamara’s loyal clients extra of what they’ve come to know and love.”
It was confirmed earlier this week Pacific Princess would be part of the Azamara fleet subsequent yr.
