Exhibitors at World Journey Market London and its co-located technology-focused present, Journey Ahead, shall be granted free entry to a proprietary app that helps them to collect and convert new leads whereas staying consistent with present well being and security pointers.
The app, Emperia, has been developed in-house by dad or mum firm Reed Exhibitions (RX) since 2019.
It has been upgraded over the previous eighteen months and is being relaunched throughout a portfolio of face-to-face trade occasions.
The app is on the market freed from cost for registered exhibitors and could be accessed through the Google Play retailer for Android gadgets and AppStore for iPhone customers.
The exhibitor’s designated admin particular person will obtain the small print to arrange their firm’s Emperia web page throughout the app.
The admin can move the corporate entry code to any attending govt, who can then obtain the app, log in, and begin accumulating leads.
All leads are fed again to the admin who holds the grasp doc the place all collected data is saved.
On the present, exhibitors can scan the devoted QR code on guests’ badges which captures the knowledge the customer offered when registering to attend.
Emperia additionally permits exhibitors to annotate every lead’s entry and to set customized questions to assist qualify leads additional.
The app wants an web connection to log in, however scanning and enhancing could be executed offline, with all shared capabilities routinely synchronised if the sign drops out.
Simon Press, exhibition director, WTM London and Journey Ahead, mentioned: “We’re all excited concerning the return of trade occasions and catching up with colleagues and contacts, however we haven’t overlooked the truth that the wheels of enterprise want to begin turning once more.
“Emperia has been developed particularly to assist exhibitors seize contact particulars on-site utilizing innovative know-how which streamlines the method of gauging the potential worth and following up the leads.”
