Barbados Tourism Advertising and marketing is bidding farewell to world head of markets and momentary chief govt, Petra Roach.
After practically twenty years with the organisation, the trade veteran is leaving to take up a brand new alternative with the Grenada Vacationer Board later this 12 months.
In an announcement from the board, Barbados Tourism Advertising and marketing chairman, Roseanne Myers, thanked Roach for her notable contribution to the native tourism trade through the years.
“On behalf of the board, administration and employees we are saying a honest thanks to Petra Roach for her years of service and management,” Myers stated.
“She has been an incredible asset to Barbados for twenty years and her contribution to the expansion and improvement of tourism sector has been excellent.”
Roach’s tenure with the Barbados tourism authorities started in 2002 with the then Barbados Tourism Authority, the place she labored with the UK group as vice-president.
Following a short stint as interim chief govt in 2014 throughout the firm’s transition interval to Barbados Tourism Advertising and marketing, she would then make her mark as director for the US in 2015, earlier than assuming the function of world head of markets in 2019.
She has held the put up of interim chief govt since final 12 months November.
In a private assertion, Roach thanked Barbados Tourism Advertising and marketing, including: “I want model Barbados effectively as a result of it’s been an important expertise that has helped me hone my expertise.”
To be able to have an effect on a seamless transition over the subsequent few crucial months, present UK director, Cheryl Carter, will act as head of world markets.
The board, with a brand new commercially targeted advertising mandate, will likely be expediting its recruitment of a chief govt.
