Madeira Promotion Bureau has launched an eight-week London taxi marketing campaign as tourism to the islands reopens.
The work comes alongside companions Ubiqtaxis and British Airways.
This London marketing campaign, with promoting on 100 taxis across the capital, comes additional to the launch of the brand new model id for the vacation spot in April.
The marketing campaign reinforces the sensation of belonging and reveals the variety that exists on this area, which presents experiences, landscapes, tradition, gastronomy and reminiscences for an unparalleled journey.
Nuno Vale, director of Madeira Promotion Bureau, stated: “In a 12 months of nice challenges for the tourism sector, and particularly after being added to the inexperienced listing within the UK lately, we felt that London taxis have been the right alternative to extend vacation spot consciousness and thus an important match to the co-branding campaigns already in place with our foremost companions and stakeholders within the UK.
“Most of our business-to-business and business-to-consumer communication is digital in the intervening time, so this was the right timing to launch an out of house marketing campaign, which we haven’t executed shortly with the London taxis.
“It was vital that we included a extra name to motion strategy, so we teamed up with British Airways to incorporate a QR on the general creatives, exterior, tip seats and receipts.
“It will permit us to measure the influence of the marketing campaign and hopefully generate quick time period bookings.”
Extra Info
Madeira is taken into account the World’s Leading Island Destination by voters on the World Travel Awards.
