Escorted touring firm Leger Holidays has introduced the acquisition of the property of former competitor Shearings.
Specialist Leisure Group, proprietor of the Shearings model, entered administration after a couple of hundred years buying and selling final month, leaving the way forward for the corporate within the steadiness.
The brand new deal will see Leger purchase the model, web site and buyer database of the operator.
Leger Holidays and Shearings previously competed head-to-head within the escorted coach excursions enviornment, with the previous specializing in European excursions whereas the latter was greatest recognized for UK coach journeys.
Each corporations concentrated advertising and marketing efforts on the 60-years plus, ‘silver’ demographic.
Leger Holidays chief government, Ian Henry, stated: “I’m delighted that Leger Holidays will probably be bringing the long-lasting Shearings model again to life and relaunching it as a stand-alone model in our escorted excursions portfolio.
“We’ve got gone into this deal realizing that the 2 manufacturers have already got many synergies – comparable product, buyer demographic, expertise values, spectacular repeat enterprise and buyer loyalty and, as such, we have already got the enterprise mannequin in place to seamlessly relaunch Shearings.
“Leger Holidays has practically 40 years’ expertise in escorted excursions – we aren’t recklessly helicoptering into unknown territory!”
Leger Holidays will probably be working with journey brokers on the commissionable sale of Shearings’ excursions and can be open to talks with Shearings’ former suppliers.
“We’re notably eager to develop Shearings’ fashionable UK excursions portfolio and improve our UK excursions market share.
“Submit Covid-19 we’re predicting a rise in staycations and will probably be in a short time launching round thirty new UK excursions for 2021 and past,” added Henry.
“This deal is not going to solely save the Shearings model however will reinforce Leger Holidays’ place because the UK’s largest coach vacation operator.”
