With a deal with resilience, restoration and revenue-generating initiatives, the Jamaica Vacationer Board international gross sales and advertising groups have gathered for collaborative digital conferences.
The purpose was to strategically plan for the upcoming winter 2021 interval.
The productive two-day conferences noticed greater than 40 representatives from the US, Canada, Latin America, UK and Europe come collectively for a collection of replace displays on the vacation spot, together with advertising and tourism actions over the previous 9 months.
Regional administrators shared information relating to airlift schedules of their territories in addition to insights on present sentiments amongst retail brokers and travellers inside their markets.
Groups additionally supplied an summary of upcoming gross sales and advertising techniques for 2021.
Ahead-looking strategic plans for every area embrace digital engagements and commerce exhibits for the retail group, in-person FAM journeys for brokers, patrons and journalists, and focused media relations campaigns and promotional initiatives for commerce, shopper and Diaspora audiences.
“I’m thrilled with the resilience and progressive considering demonstrated by the JTB’s international gross sales and advertising groups,” mentioned JTB chairman John Lynch following the two-day session.
“Throughout a difficult 12 months of disruption inside the trade, JTB groups throughout all our main markets stay extremely seen on an area and nationwide degree, successfully delivering necessary updates on the vacation spot’s reopening protocols whereas additionally protecting Jamaica top-of-mind as a number one international journey vacation spot.
“Jamaica’s vacationer trade is on a optimistic trajectory of progress and restoration, and we stay up for persevering with that momentum into 2021.”
Whereas MICE is predicted to be one of many final segments of the journey trade to rebound, the JTB continues to interact with incentive patrons, planners and third-party bookers by means of webinars and digital FAM journeys frequently.
Popping out of the assembly was the optimistic report on Jamaica’s latest Land X-Change occasion, which noticed 50 patrons and 50 suppliers participate within the first main in-person International MICE Convention hosted on island in 2020.
On the advertising entrance, the JTB is endeavor quite a few shopper engagement initiatives and brand-building actions for 2021, together with a soon-to-launch aspirational promoting marketing campaign.
Showcasing the island’s iconic sights, the marketing campaign will emphasize the enjoyment discovered by means of a wide range of leisure actions whereas additionally touching upon the vacation spot’s best-in-class well being and security protocols.
Media buys for the built-in multiplatform marketing campaign are deliberate throughout digital, radio, tv and print for all markets.
