Messe Berlin (Singapore) has confirmed that ITB Asia, MICE Present Asia and Journey Tech Asia will go digital.
The occasion will stay on October 21st-23rd.
The annual journey commerce present might be held on a digital platform, as a result of uncertainty over continued international journey restrictions and protected distancing measures.
The digital occasion might be hosted on a newly developed platform, also referred to as the ITB Group, which is because of launch subsequent month.
Along with internet hosting this 12 months’s version of ITB Asia, MICE Present Asia and the inaugural Journey Tech Asia, ITB Group may also facilitate a year-long digital engagement programme for key stakeholders which can permit them to proceed forging new partnerships and strengthen present enterprise relationships with vital gamers within the area.
Katrina Leung, managing director, Messe Berlin (Singapore), stated: “Making an allowance for the necessity for companies to attach, it’s crucial for us to unite the group to allow enterprise conferences to happen for a seamless data alternate.
“ITB Group would be the newest everlasting addition to all kinds of choices we’ve for our clients to faucet into for his or her enterprise success.”
The three-day digital occasion for ITB Asia, MICE Present Asia and Journey Tech Asia will incorporate key options corresponding to enterprise matching between consumers and sellers, high notch convention periods, digital exhibition and extra, making a market for the journey trade.
Andrew Phua, govt director, exhibitions and conferences, Singapore Tourism Board, stated: “We’re heartened that it’s pivoting to a brand new occasion mannequin this 12 months, demonstrating the journey commerce’s skill to innovate and proceed forging vital partnerships on this difficult time.
“Digital and hybrid occasion codecs are more likely to proceed to enhance future bodily occasions, and we’re assured that Singapore will proceed to paved the way ahead on this space.”
Extra data on the ITB Asia digital occasion and ITB Group might be launched shortly.
