Dubai Tourism has launched a brand new world marketing campaign, Dubai Presents that includes Hollywood stars Jessica Alba and Zac Efron.
The marketing campaign invitations world travellers, expertise seekers, storytellers and creative creators to place themselves within the image, write their very own script and seem of their very personal cinematic journey, with breath-taking areas offering the right backdrop.
Filmed by Administrators Guild award-winning director Craig Gillespie, the marketing campaign encompasses a collection of six quick trailer movies throughout completely different genres, with each taking viewers on a charming journey throughout town.
Kicking-off with the excessive adrenaline spy motion style, the marketing campaign may also see Alba and Efron in a collection of trailers throughout a number of genres launching in sequence over a interval of 4 months.
As Dubai continues to maintain its doorways open to world markets, town is able to welcome guests and repair the surging demand for high quality holidays full with journey, romance and tradition.
Dubai Tourism has continued to speak with audiences in key worldwide markets to maintain town top-of-mind amongst travellers.
Issam Kazim, chief government of Dubai Company for Tourism & Commerce Advertising and marketing (Dubai Tourism), stated: “We’re thrilled to be launching our new Dubai Presents marketing campaign.
“Via the collection of trailers, we share a cinematic overview of town’s areas, majestic landscapes, wealthy tradition and variety, inviting travellers from all over the world to go to Dubai to create their very personal epic journey.
“With this newest manufacturing, we take vacation spot storytelling to a brand new stage, showcasing Dubai as a metropolis that celebrates the cultures of over 200 nationalities and gives a spread of various experiences for the entire household, additional reinforcing its profile as the very best place on this planet to reside in, work and go to.
Designed to be a 360 world marketing campaign, Dubai Presents might be launched throughout 27 world markets.
Within the UK, the marketing campaign will seem throughout channels together with TV, out-of-home, over-the-top, cinema, digital and social.
Along with the six celebrity-led trailers, the marketing campaign additionally encompasses a collection of teaser belongings to spotlight gastronomy, nature, lively and self-indulgent holidays in Dubai.
Dubai just lately marked one yr since its reopening in July, with knowledge from Dubai Tourism highlighting that town welcomed a 3.7 million in a single day guests of which 194,000 guests had been from the UK throughout the 11-month interval from July to Could 2021.
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