The Dubai Company for Tourism & Commerce Advertising has teamed up with the favored multimedia messaging software Snapchat.
The duo goals to remind travellers of the improbable climate within the Center East.
At the moment Dubai are making ready to welcome again vacationers from July seventh, as journey restrictions are step by step eased.
Snapchat customers will be capable to choose from 4 totally different augmented actuality (AR) Snapchat Lenses, which have been developed with the intention of transporting customers to Dubai (just about) to expertise the well-known sights that Dubai has to supply, together with the Burj Khalifa, Dubai Body, Al Seef and Madinat Jumeirah.
This initiative was launched to unfold positivity and produce a ray of sunshine, albeit by means of a display, to these staying residence amid Covid-19.
“Dubai Tourism is delighted with the success of this inventive partnership with Snapchat, which has helped maintain world curiosity and consideration for Dubai by reinforcing its place as a protected must-visit vacation spot.
“Not solely has this marketing campaign unfold positivity and happiness amongst travellers, nevertheless it has given them actual motivation to plan for his or her subsequent vacation to Dubai as soon as the Covid-19 journey restrictions are ultimately lifted,” mentioned Issam Kazim, chief govt, Dubai Tourism.
