Most well-liked Lodges & Resorts has promoted Brenda Collin to the function of senior vp, Europe, efficient instantly.
In her new function, Collin will oversee a regional workforce to make sure the success and retention of greater than 125 member properties primarily based throughout an expanded area.
“Over the previous seven years, Brenda has achieved nice success for our model and our member inns by tirelessly pursuing alternatives throughout all points of our enterprise and repeatedly wanting on the bigger world image,” stated Lindsey Ueberroth, chief govt of Most well-liked Lodges & Resorts.
“She is a valued and trusted chief who has demonstrated an unwavering ardour for hospitality, a dedication to excellence, and an admirable resilience when selling the energy of the Most well-liked model above the remainder.
“We’re proud to raise her to an enhanced management function and have nice confidence in her capacity to gasoline even higher development of the Most well-liked model in key European markets.”
Since becoming a member of Most well-liked in April 2013 – first serving as Regional Director of the UK, Eire, the Nordics and the Netherlands earlier than being promoted to managing director of that area in 2017 – Collin has been instrumental in producing vital consciousness of the Most well-liked Lodges & Resorts model amongst commerce and business audiences.
All through her 30-year profession within the hospitality business, Collin has established an exemplary document for guiding house owners and operators of unbiased and chain inns alike as they pursue their operational, gross sales, and advertising and marketing objectives.
Previous to becoming a member of Most well-liked, she served as co-founder and govt director of HotelREZ, a UK-based company that gives illustration and consultancy providers to unbiased inns worldwide, rising the corporate’s portfolio to 700 properties in a seven-year timeframe.
