Alternative Lodges Europe has repositioned itself as Alternative Lodges EMEA because it continues its grasp license settlement with Seera Hospitality, a completely owned subsidiary of Seera Holding Group.
The plan will see the corporate open at the least ten accommodations in Saudi Arabia throughout the subsequent 5 years.
Seera is on the forefront of journey and tourism restoration efforts within the Kingdom and past, and as a part of the settlement, at present there are a number of recognized initiatives for Alternative Lodges manufacturers all through Saudi Arabia in varied phases of growth.
The primary three properties – Clarion Jeddah Airport, Consolation King Street Jeddah and Consolation Olaya Riyadh – are attributable to open on the finish of this yr and can be found to pre-book now.
Clarion Resort Jeddah Airport has 200 rooms and is situated on the Prince Majid Street, simply three minutes away from the brand new King Abdul-Aziz Worldwide Airport and Jeddah Airport Prepare Station.
It’s simply accessible from the Jeddah Metropolis Centre and likewise situated near the Mall of Arabia, one of many largest buying centres in Jeddah.
The Consolation King Street, with 125 prolonged keep suites, is situated in one of the vital outstanding areas of Jeddah and in shut proximity to the Jeddah Corniche, Jeddah Worldwide Airport, and the Madinah Street.
The Consolation Olaya Riyadh is situated in Olaya, in one of the vital prized places within the metropolis’s central enterprise district close to the long-lasting Kingdom Tower.
The resort boasts 97 well-appointed prolonged keep suites, in addition to a rooftop lounge with distinctive views of the Riyadh skyline.
Commenting on the settlement, Alternative Lodges EMEA chief government, Jonathan Mills, stated: “I’m excited to proceed this grasp license settlement in Saudi Arabia and welcoming Seera group and the forthcoming properties to our portfolio.
“With these openings, we reposition our division as Alternative Lodges EMEA, additional supporting our development technique and deal with investing in our enterprise for our stakeholders.”
He added: “We’re the one international resort firm to enter the Center East market by way of Saudi Arabia, a rustic putting a substantive deal with growing journey and tourism.
“By getting into the area along with a robust hospitality group, we attempt to extend Alternative Lodges footprint within the area.
“We have now been targeted on this strategy for a while, so I’m happy to be persevering with this settlement in the present day.”
