Having been recognised as a pacesetter in world hospitality by the World Ski Awards, Breaking Journey Information right here sits down with Mohammad El Etri, director of world snow operations and tasks, administration workplace, at Ski Dubai, to search out out extra in regards to the prestigious honour
Breaking Journey Information: Congratulations in your victory this 12 months on the World Ski Awards, with Ski Dubai having been honoured with the title of World’s Best Indoor Ski Resort. How does it really feel to have received?
Mohammad El Etri: Ski Dubai is extraordinarily proud to be awarded the title of World’s Finest Indoor Ski Resort for the fifth consecutive 12 months.
Being on this class amongst different well-established ski resorts, together with our sister model Ski Egypt, conjures up us to maintain elevating the bar as a part of our limitless pursuit at Majid Al Futtaim to create nice moments for everybody, on a regular basis.
This award is a testomony to the fervour and dedication of the Ski Dubai staff, who be certain that our valued company can take pleasure in a world-class expertise and exemplary service.
Our company are on the coronary heart of the whole lot we do at Majid Al Futtaim and the rationale behind our fixed drive to go above and past.
Ski Dubai is deeply honoured and privileged to have our dedication to excellence recognised by business friends and company, who voted for us to obtain this prestigious title.
BTN: That is the fifth 12 months in succession that the model has taken the celebrated trophy – simply what’s it that makes the situation so particular?
SD: There are a mix of issues that make Ski Dubai the World’s Finest Indoor Ski Resort, resembling the acute juxtaposition of having the ability to ski in actual snow within the dessert, its location within the iconic Mall of the Emirates and the wide range of modern actions and points of interest that we provide for all family members.
When it launched in 2005, Ski Dubai was the Center East’s first indoor ski resort and we’ve gone on to cement our place as one of many area’s most iconic points of interest welcoming vacationers, snow lovers and company from everywhere in the world.
During the last 15 years, Ski Dubai has continued to reinforce the visitor expertise with new improvements within the family-friendly snow park, which is full with all kinds of enjoyable actions, and the massively in style penguin encounter, which is residence to a colony of King and Gentoo penguins.
Ski Dubai has been fuelling big development in sporting tourism throughout the area and fostered a winter sports activities tradition within the UAE and annually 80,000 persons are launched to snowboarding and snowboarding.
Earlier this week, we celebrated our milestone 15th anniversary and, key to our success, has been our steady dedication to innovation and dedication to push the boundaries of risk.
BTN: How helpful are the World Ski Awards in terms of selling the attraction to the worldwide ski group?
SD: The World Ski Awards function a benchmark for excellence and, as such, are a improbable worldwide endorsement, notably provided that they’re voted for by ski tourism professionals and company from throughout the globe.
We’re extraordinarily grateful to the World Ski Awards for recognising us with this prestigious award, which not solely motivates us to attain extra, however supplies us with an vital platform to showcase our award-winning facilities to the world.
BTN: Dubai reopened to worldwide tourism in July, and the market has recovered over the previous few months. How would you describe the temper within the sector as we head into 2021?
SD: Instilling confidence in vacationers and company can be key to the tempo of restoration.
All through the worldwide pandemic, we’ve been conducting intensive visitor analysis and confidence ranges are growing, which bodes effectively for the business.
Our company really feel snug returning to Ski Dubai and Majid Al Futtaim’s leisure, leisure and cinemas experiences, with 93 per cent of these surveyed saying that they’re ‘happy’ or ‘extraordinarily happy’ with the measures we’ve in place.
This can be a testomony to our dedication and tireless efforts to take care of modern and world-class requirements in order that our company can take pleasure in an distinctive and comfy expertise.
Quite a few research have proven that there’s a big pent-up demand for journey, and we anticipate a really robust comeback as soon as extra international locations begin reopening their borders for tourism.
Since reopening, the variety of company has been encouraging and we stay essentially assured about the way forward for the ski tourism business and are very a lot wanting ahead to a profitable 2021.
Extra Info
One of many high customer locations within the United Arab Emirates, Ski Dubai is residence to a 4,500-metre sq. snow half.
Superior skiers will discover lots to take pleasure in, whereas there’s a probability to go sledding and tobogganing for a extra family-orientated day trip.
Discover out extra on the official website.
