The First Group has unveiled a novel and revolutionary life-style model, the First Assortment, encompassing the portfolio of resorts, eating places and leisure venues owned and operated by the corporate.
The primary property, the First Collection at Jumeirah Village Circle, will be part of the market within the coming days.
The launch of the model marks a significant step within the evolution of the Dubai-based built-in world property developer.
It has lengthy been recognised as one of many main lights within the United Arab Emirates, due to its current portfolio of 11 properties, which incorporates Wyndham Dubai Marina, Millennium Place Marina and TRYP by Wyndham Dubai.
However is now taking the following step, providing travellers a brand new, lifestyle-focused model.
Moreover, the First Group has a pipeline of seven upscale and upper-midscale resorts in improvement in Dubai, with many of those thrilling new tasks launching below the
First Assortment banner, together with a choice of current properties that shall be rebranded within the coming months.
“The First Assortment brings our property collectively below one subtle model, offering a platform for the event of thrilling life-style experiences that leverage our core strengths whereas offering buyers new alternatives to additional capitalise on our long-term development plans,” commented Rob Burns, chief govt the First Group.
“The First Assortment will allow us to speed up our enlargement plans in new and current markets, whereas guaranteeing sturdy model recognition throughout our complete portfolio,” continued Burns.
Over the previous a number of years, the First Group has diversified its operations, branching into key vertical markets, together with property asset administration and meals and beverage – with the latter incomes the model a formidable repute as considered one of most bold and revolutionary hospitality operators in Dubai.
That is thanks partially to the launch of MasterChef, the TV Expertise – the primary restaurant based mostly on the worldwide actuality TV phenomenon, positioned at Millennium Place Marina.
In current months, the workforce have rolled out equally thrilling and unique shops together with Japanese street-food impressed Ikigai at Millennium Place Marina, plus Lola Taberna Española and the Mediterranean-themed Soluna Restaurant & Lounge, each of that are positioned at TRYP by Wyndham Dubai.
Every venue has acquired popularity of delivering distinctive and distinctive eating experiences.
The First Group has appointed a dynamic, extremely skilled workforce to supervise the long-term improvement of the First Assortment’s resort and culinary portfolio.
Famend hotelier David Thomson, who spent twenty years stewarding the rise of Dubai-based JA Resorts & Lodges, will function vp of the First Group Resort Administration.
On the similar time, internationally acclaimed restaurateur, Mark Patten, who beforehand managed of meals and beverage for Atlantis, the Palm and Harrods of London, will oversee the First Assortment eating and leisure division as vp of meals and beverage.
The introduction of the First Assortment can even sign an thrilling new period for buyers, who presently hail from 149 international locations worldwide.
The First Group’s distinctive funding proposition allows particular person buyers to buy resort guestrooms, incomes annual returns and having access to an array of distinctive, high-value privileges through the proprietor rewards programme.
“The launch of the First Assortment will allow the First Group to additional hone and develop our loyalty programmes, offering buyers with entry to even better rewards and life-style experiences that replicate the broader ambitions of the First Assortment portfolio,” provides Burns.
The First Assortment can even present key advantages to members of the life-style rewards programme, which is on the market to all patrons and company who select to remain, dine or chill out at any of the group’s resorts positioned in Dubai.
Members additionally acquire entry to a spread of engaging incentives, together with reductions on resort stays, complimentary eating experiences, and extra.
Have a look beneath as David Thomson, vp with the First Group, brings Breaking Journey Information updated with the brand new enterprise through the Arabian Resort Funding Convention:
Extra Data
Headquartered in Dubai, the First Group is a dynamic, built-in world property developer with a fast-growing portfolio of upscale resorts, residential properties, meals and beverage manufacturers and actual property asset administration companies together with resort administration.
Since launch, the corporate has carved a extremely profitable area of interest providing unrivalled property funding alternatives to shoppers from world wide.
Discover out extra on the official website.
