After a difficult 12 months, Royal Brunei Airways has been recognised as a worldwide chief by the World Journey Awards. Right here Breaking Journey Information chats to chief govt, Karam Chand, to learn how the title has led to renewed optimism as we transfer into 2021
Breaking Journey Information: Congratulations in your victory on the World Travel Awards, with Royal Brunei Airways having taken the title of World’s Leading Cabin Crew. How does it really feel to have honoured on this means?
Karam Chand: Royal Brunei Airways is humbled to obtain this award.
The popularity of our folks on the worldwide stage may be very particular.
Staff RB is little doubt jubilant and we are going to have a good time this win within the true Bruneian means.
This award ranks very excessive among the many many achievements of the nationwide provider.
BTN: The Worldwide Air Transport Affiliation (IATA) has stated aviation is not going to get well to ranges seen final 12 months till 2024. However issues is not going to be the identical transferring ahead. What modifications can we count on within the aviation sector as we transfer into 2021?
KC: Little doubt 2020 has been the hardest 12 months for the airline trade and the multi-year restoration to pre-Covid-19 ranges is confronting.
The primary and speedy precedence is to guarantee the travelling public of the work achieved by airways, airport and well being authorities that makes flying protected.
The possibilities of on-board transmission of the virus is comparatively low with out social distancing due to the design options of the plane and extra layers of protections adopted by airways.
Money burn is big and income technology turns into so crucial.
The second precedence is matching capability to demand.
Chasing profit-less volumes to make sure metrics look good doesn’t make any enterprise sense.
Downgrade capability the place attainable and search the best yields.
Third precedence is differentiation, supply one thing distinctive.
For RB it’s about heat Bruneian hospitality.
Friends discover the little issues we do to make their expertise that a lot better and the popularity of our cabin crew is a superb testomony of this.
BTN: How necessary is Royal Brunei Airways to the hospitality sector in Brunei? The vacation spot stays one thing of an undiscovered gem amongst travellers – is that this set to alter?
KC: RB supplies greater than eighty p.c of the seats to/from Brunei.
That itself is big and because of what we do in worldwide markets makes a giant distinction to the remainder of the hospitality sector.
The brand new routes to Tokyo, Beijing, Taipei and many others. have opened new markets to Brunei.
The airline schedules, costs, service and expertise on the bottom matter to our company.
By working carefully with our native companions we’ve got acquired these proper.
The problem stays reaching the shoppers early of their dreaming and planning phases to offer an alternate vacation spot they haven’t skilled.
Brunei presents an genuine journey expertise with one in every of most pleasant folks on the planet, distinctive meals, tradition, natural world.
Plus it’s protected (together with from the virus) and a brief distance from most Asian cities by air.
It has merchandise for everybody – households, eco-tourism, diving, {golfing} and browsing, to call a couple of.
It’s a gem, able to be found and to benefit from the journey expertise most discerning company are searching for.
Now we have taken on board the twin function of airline and vacation spot advertising and our messages are getting by way of with elevated customer arrivals and potential guests researching about RB and Brunei.
As soon as the borders open up, we are going to enhance our advertising in key markets to strongly push Brunei, our on-line dynamic packing device has been enhanced to seize FIT market and our revised community plan has very robust deal with inbound tourism.
BTN: How will profitable on the World Journey Awards assist the provider bounce again in 2021 after the challenges of this 12 months?
KC: We’re celebrating our 46th anniversary this 12 months since incorporation.
Now we have established ourselves globally as a four-star, high 70 airline on the earth.
Our robust service ethos coupled with the worldwide recognition together with this prestigious award is extraordinarily helpful in worldwide advertising.
We’re one in every of smallest community carriers, competing with international manufacturers and having the ability to showcase our model by way of World Journey Awards and different effectively recognised international awards is extraordinarily useful once we want to accomplice with the worldwide journey trade, corporates and positioning ourselves within the markets we function.
Extra Data
Royal Brunei Airways connects Brunei Darussalam to the world from its hub in Bandar Seri Begawan and has been serving the nation for practically half a century.
The airline is a full-service provider, providing year-round low fares with free meals, baggage and leisure as a part of its supply.
Discover out extra on the official website.
