Azerbaijan Tourism Board has been honoured with the title of Europe’s Leading Cultural Destination on the World Travel Awards.
Right here Breaking Journey Information speaks to Florian Sengstschmid, the chief govt of Azerbaijan Tourism Board, to learn the way it feels to have been recognised by voters from across the globe.
Breaking Journey Information: Having claimed a prime title on the World Journey Awards, how does it really feel to have gained?
Florian Sengstschmid: We’re extraordinarily delighted to be voted because the winners of this prestigious award within the world journey and tourism trade.
This proves that we’re on the precise path with our technique to focus on the distinctive tangible and intangible property of the nation and develop distinctive journey experiences based mostly on these real options as a substitute of making one thing synthetic.
We stay up for welcoming new and returning travellers to take one other take a look at this lovely nation.
BTN: How will the trophy enable you to to advertise Azerbaijan as we transfer into 2022?
FS: Tourism was one of many industries hit hardest by the pandemic, however with the energetic ongoing vaccination course of and built-in journey protocols applied, we lastly see the sunshine on the finish of the tunnel.
Participation at numerous worldwide commerce exhibits and exhibitions, quite a few advertising and marketing campaigns, media work with main publications and platforms worldwide, cooperation with distinguished journey platforms and companies, digital promotion – all these, topped with new thrilling tourism merchandise and experiences are solely part of what now we have ready for the approaching 12 months.
Definitely, the World Journey Awards trophy will contribute to attaining larger acknowledgement internationally and bolstering the picture of our vacation spot globally.
BTN: What’s it that caught the attention of voters; what do you suppose it’s that separates Azerbaijan from its opponents in Europe?
FS: Azerbaijan is an ideal vacation spot for individuals who want to discover the wealthy cultural providing and historical heritage – the nation is house to 3 masterpieces included within the UNESCO World Heritage Websites listing, such because the magnificent Outdated Metropolis (Icherisheher) in Baku, the prehistoric petroglyphs of Gobustan and the astonishingly lovely Sheki Khans’ Palace with beautiful miniatures within the historic centre of Sheki.
Well-known for its breath-taking views, Khinalig village has been included into the UNESCO Tentative Checklist in 2020.
There are additionally many superb examples of the UNESCO Intangible Cultural Heritage within the nation, together with copper manufacturing within the village of Lahij, carpet weaving and the artwork of constructing girls’s silk scarf “kelaghayi”.
Being an necessary hub on historical Silk Highway commerce route, Azerbaijan has lengthy been underneath affect of varied cultures and ethnicities, changing into a multicultural nation represented by many countries and cultures.
At this time, we are able to see the traces of Caucasian Albania which consisted of greater than 26 nations throughout Azerbaijan, Jewish settlements in Baku, Guba and Oghuz, Polish heritage in Baku, German heritage within the western elements of Azerbaijan – all represented by tangible and intangible cultural components.
Shusha, the cultural capital of Azerbaijan, and the Karabakh area on the whole, will certainly play a vital function within the improvement of tourism within the area.
An distinctive mixture of an Jap nation with a Western outlook the place antiquity merges with modernity, Azerbaijan is an enthralling combination of individuals, types, colors and traditions that by no means ceases to amaze, and we invite everybody to go to and uncover this lovely vacation spot.
Extra Data
Discover out extra about Azerbaijan Tourism Board on the official website.
