Robinson, a high-end model owned by TUI Group, is sharpening its profile for its fiftieth anniversary with the launch of a brand new model id.
The primary Robinson Membership Jandia Playa opened 50 years in the past on Fuerteventura as a small venture by the German firm.
Half a century later, TUI has grow to be a number one tourism group and Robinson has expanded to 26 golf equipment throughout 15 international locations, revered because the German market chief for premium membership holidays.
For its birthday, the membership supplier is now launching its new model id and confirming its optimistic outlook on carefree journey after the pandemic.
Bernd Mäser, managing director of Robinson, commented: “Even in the course of the pandemic, we had been capable of welcome hundreds of company in compliance with complete hygiene and security measures.
“There was an excessive amount of belief in our model already earlier than the disaster and it’s now paying off.
“As quickly as we are able to reopen a membership, we see bookings are available in instantly – the bond with our company is overwhelming.
“We’re satisfied that we’ll see a growth in bookings with the upcoming adjustments to journey guidelines with essentially the most stunning seashore golf equipment certain to high the listing.”
A parrot has served because the model brand for Robinson because it was based.
The colorful chicken stands for blissful, carefree sociability and continues to symbolise the central promise of the vacation supplier.
Whereas the top was extra summary within the firm brand over the previous 27 years, the likeable chicken is now clearly recognisable once more.
The typeface of the phrase mark has additionally been revised: the brand new sans serif font seems timelessly clear, underpins the premium declare and completely enhances the formal language of the animal.
A TUIfly plane with the brand new Robinson company design and parrot will quickly enter its service within the TUIfly fleet.
