Banyan Tree Group is about to double its footprint of 54 properties throughout 23 nations by 2025.
On the similar time, the corporate will introduce 5 new manufacturers within the subsequent 18 months.
The expanded international portfolio of ten distinctive manufacturers will permit the group to extend its influence within the nations the place it operates while benefiting from post-Covid-19 progress alternatives in purposeful journey.
“Now we have at all times believed that tourism is usually a highly effective pressure for driving constructive change.
“It’s our technology’s mission to construct ahead higher along with our companions and visitors, and redefine what important, purposeful and accountable journey seems like on this subsequent period,” stated Ho Ren Yung, senior vp, model, for Banyan Tree.
All through 2022, the corporate will introduce new manufacturers Garrya, Homm and Folio, in addition to two new model extensions of Banyan Tree named Veya and Escape.
Every of the 5 new manufacturers to be launched are responses to macro and regional traits in journey accelerated by Covid-19’s influence similar to conversion alternatives in resort locations, rising second-tier tourism locations, in addition to a higher need for wellbeing and sustainability-minded journey choices.
“This expanded multi-brand ecosystem fortifies our stronghold within the way of life spectrum in Asia, whereas diversifying our choices to fulfill the evolving wants of various, prosperous travellers world wide,” stated Eddy See, president of Banyan Tree Group.
“As an impartial, mission pushed firm with our core DNA in wellbeing and sustainability, we outline what ‘good progress’ seems like.
“We’re dedicated to being an exemplar and chief in our discipline, inspiring higher residing for our visitors and associates in all of the communities the place we function.”
This yr to-date, Banyan Tree Group has signed 20 resort administration agreements worldwide together with Benin, Mexico, Greece, Saudi Arabia, Korea, Thailand, China and Vietnam.
4 Garrya and two Homms have been signed in Asia with extra within the pipeline.
