Bahrain Tourism & Exhibitions Authority (BTEA) has launched a brand new five-year tourism technique in an try and develop its place as a regional tourism alternative.
It follows a comparable transfer from Qatar earlier this month, whereas Saudi Arabia is launched into an identical course of by way of its Imaginative and prescient 2030 initiative.
All three plans come as states within the Center East put together for a future with out income from pure sources.
Nasser Qaedi, BTEA chief govt, stated: “We’re scaling up our engagement with the UK market to encourage extra travellers to re-discover a dynamic and thrilling Bahrain.
“Our new tourism technique features a wealth of developments designed to entice the enterprise and leisure traveller starting from waterfronts, sea leisure actions, sports activities, recreation and medical tourism to heritage, media, and MICE enterprise journey.
“Utilizing this multi-pillared method, we want to spotlight Bahrain on the worldwide tourism map as a novel and modern vacation spot bringing collectively world class developments and experiences.”
Bahrain is making ready for the opening of two new five-star accommodations – with Vida Seashore Resort Marassi Al Bahrain set to open in quarter 4 this 12 months, and Deal with Marassi Al Bahrain to open early subsequent 12 months.
The resorts might be an integral half of a bigger growth generally known as Marassi Al Bahrain growth, an entire city and complex actual property vacation spot positioned in Marassi, remodeling the Bahraini shoreline.
Bahrain Bay Seashore, Galali Seashore & Waterfront and Al Ghous Waterfront are all set to comply with.
These developments will rework Bahrain’s shoreline right into a waterfront vacation spot and vacationer attraction.
Furthermore, Bahrain’s new Worldwide Exhibition & Conference Centre is about to open within the second half of 2022, boasting the biggest venue of its variety within the Center East.
In partnership with Southall Journey, Expedia, Gulf Air and Opodo, BTEA may also launch a Uncover the Treasures of Bahrain marketing campaign within the UK.
It is going to run till the tip of the 12 months.
Designed to coach each the commerce and shoppers by way of social and digital exercise, it showcases the depth and breadth of experiences obtainable within the nation.
The marketing campaign consists of bespoke content material and movies, with vacation packages obtainable on the marketing campaign microsite and lightbox to drive bookings, enhance visitation and in the end increase consciousness of Bahrain as a year-round leisure vacation spot.
The marketing campaign microsite additionally contains a tab for attending to Bahrain with Gulf Air, the flagship service of Bahrain, highlighting the most recent Covid-19 protocols, new routes and details about the Bahrain double-daily flight.
Lastly, Bahrain will open the 2022 FIA Method 1 World Championship on the BIC from March 18-20.
The Gulf Air Bahrain Grand Prix will kickstart the primary of 23 rounds within the new racing season.
The 2022 race would be the fourth time ever that the Method 1 season will begin in Bahrain, and the ninth time it is going to be held at night time underneath state-of-the-art floodlights.
