Plans have been unveiled for a brand new British cruise line, with gross sales commencing in June and inaugural journeys set to depart subsequent 12 months.
Ambassador Cruise Line will provide a “premium-value, genuine cruise expertise,” a press release stated, crusing for the British market from its residence port of London Tilbury.
It can provide no-fly itineraries which might be adult-focused and primarily aimed on the 50-plus market.
Ambassador’s first refreshed ship, Atmosphere, is designed to hold roughly 1,400 company.
There are 798 cabins, a selection of 5 eating places providing a number of regionally impressed dishes, together with speciality eating choices, in addition to two cafes, 9 lounges, a swimming pool, spa, day and night leisure.
The maiden season for Atmosphere commences on April sixth, with an inaugural quick break cruise to Hamburg, earlier than embarking on a blended itinerary programme with sailings to the Norwegian Fjords and the British Isles deliberate all through spring.
The primary full 12 months programme (working till Might 2023) will include 33 sailings visiting a complete of 88 completely different ports, that includes the Baltics and St Petersburg, Greenland, the Arctic and Iceland.
For the winter months, a spread of expedition type voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.
Via funds managed by Njord Companions, London the corporate is absolutely equity-financed, with no monetary debt.
The chair of the board of administrators is Gordon Wilson who has over 30 years’ expertise within the world journey trade -including because the chief govt of Travelport till July 2019.
Ambassador has a particularly skilled administration staff, together with a number of members who had been beforehand with Cruise & Maritime Voyages (CMV), led by chief govt, Christian Verhounig.
Companions
Forward of the launch, Ambassador Cruise Line has appointed Lotus UK as its strategic PR and social media accomplice.
A part of W Communications, the corporate is chargeable for launching the brand-new British cruise line to UK and Irish media.
Commenting on the appointment, Ambassador chief govt, Christian Verhounig, stated: “Through the aggressive pitch course of, we had been in search of an built-in communications company with a ardour for the cruise sector, demonstrable capabilities and an skilled staff that might act as an extension of ours.
“These are thrilling instances, and we look ahead to working with Lotus to understand Ambassador Cruise Line’s ambitions.”
Ambassador has additionally signed a partnership with journey promoting company, Accord Advertising.
Accord will work with the road to develop their model and form a company identification, earlier than launching a multi-channel advertising and marketing marketing campaign forward of the operational launch in spring 2022.
