InterContinental Inns Group has rebranded as IHG Inns & Resorts because it prepares for the return of worldwide journey this 12 months.
The model refresh displays the corporate’s development to 16 manufacturers, with friends now in a position to stroll by way of the doorways of practically 6,000 lodges throughout 100 nations.
With an up to date id, the corporate stated it was centered on strengthening notion, the way it engages friends, lodge house owners and colleagues and higher selling the breadth of its portfolio.
The IHG Inns & Resorts visible model id has been given a makeover to higher inform the tales of the model and make it extra related and engaging to shoppers – significantly a youthful demographic of shoppers, in addition to lodge house owners, colleagues and future expertise world wide.
Via new colors, pictures and font, its eye-catching, energetic design showcases the manufacturers and lodge experiences in probably the most partaking means, the corporate stated.
Claire Bennett, chief buyer officer, IHG Inns & Resorts, stated: “The journey business has confronted challenges like by no means earlier than, and whereas adapting to new realities we’ve additionally stayed true to our roots.
“Now we have an unbelievable household of manufacturers, centred round connecting individuals – strengthening household bonds, forging enterprise partnerships, uniting far-flung buddies and interesting with our communities.”
IHG Inns & Resorts divides its manufacturers into 4 teams.
The posh and life-style assortment is house to Six Senses Inns Resorts Spas, Regent Inns & Resorts, InterContinental Inns & Resorts, Kimpton Inns & Eating places and Resort Indigo, whereas the premium assortment hosts Hualuxe Inns & Resorts, Crowne Plaza Inns & Resorts, Even Inns and voco Inns.
The necessities assortment contains Vacation Inn Inns & Resorts, Vacation Inn Categorical and avid lodges, whereas the suite assortment welcomes long-stay friends to Atwell Suites, Staybridge Suites, Vacation Inn Membership Holidays and Candlewood Suites.
Bennett added: “As we proceed to steer by way of and past the pandemic, we’re clear who we’re, what we stand for and the way we can assist friends open up their world once more once they’re able to journey.
“And all of us really feel we want that greater than ever, as a result of journey not solely opens doorways, it opens minds and hearts.
“That’s why our lodges are greater than only a backdrop to life’s particular moments, they’re a group of welcoming experiences.”
