Dubai is open for enterprise and tourism, and Emirates desires the world to understand it.
All through the winter journey season, the airline will run a multi-million-dollar international marketing campaign to advertise the emirate, together with promoting spots and key partnerships to offer travellers with further worth.
Emirates’ multi-channel promoting marketing campaign, which showcases Dubai’s various points of interest to these in search of a winter getaway, will initially launch within the UK and key European markets on tv, on-line and social media channels.
The airline has additionally partnered with Dubai’s Division of Tourism & Commerce Advertising and marketing (Dubai Tourism) on a promotion to supply complimentary stays on the JW Marriott Marquis to all Emirates prospects visiting Dubai till February 28th.
Courtesy of Dubai Tourism and Emirates, the airline’s financial system class passengers will obtain a free night time’s keep, whereas passengers flying first or enterprise class can take pleasure in two complimentary nights’ keep on the fashionable lodge.
Helal Saeed Almarri, director basic, Dubai Tourism, stated: “Since July, Dubai has seen a gradual improve in guests, underpinned by complete measures to safeguard the wellbeing of our visitors.
“Going into 2021, Dubai will proceed to strengthen its providing for enterprise and leisure guests with the launch of recent services and points of interest, in addition to the return of world-class conferences, occasions and festivals together with the long-lasting Dubai Procuring Pageant, and the primary ever World Expo to be held on this area.
“We’re happy to work intently with our strategic associate Emirates on its newest international marketing campaign, as we look ahead to welcoming worldwide travellers to make Dubai their vacation spot of alternative this winter.”
Emirates may also create bespoke pages on its web site for its marketing campaign, so travellers can simply discover the most recent info on journey to Dubai, together with entry necessities and the way they will proceed to take pleasure in indoor and outside experiences in Dubai with well being and security protocols in place.
Adnan Kazim, Emirates chief business officer, stated: “Dubai stays some of the enticing international locations, and we see robust curiosity and regular progress in bookings to Dubai from throughout our community and significantly from Europe.
“With our newest marketing campaign, we purpose to reignite the magic of journey and put Dubai foremost within the minds of individuals all over the world in search of a winter getaway.”
Emirates continues to steer the trade with regards to offering prospects with journey assist and assurance.
Along with bio-safety measures at each step of the journey journey, Emirates is the primary and solely airline to supply all its prospects multi-risk journey insurance coverage and Covid-19 medical cowl, freed from value.
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Emirates is taken into account the World’s Leading Airline – Economy Class by voters on the World Travel Awards, whereas Dubai itself is recognised as World’s Leading Business Travel Destination.
