The Maldives Advertising & Public Relations Company (MMPRC) has launched an outside marketing campaign in main elements of the UK to advertise the vacation spot as a protected haven for travellers within the new journey atmosphere.
The transfer follows the reopening of the Maldives’ borders on July 15th, and gradual return to market of properties throughout the nation.
Throughout this two-month lengthy marketing campaign, the Maldives might be promoted in probably the most distinguished areas of London, together with Kensington roadside, Waterloo station, Westfield London purchasing centre, Liverpool Avenue Station, Blackfriars Station, Cannon Avenue Station, Metropolis Thameslink Station and Fenchurch Avenue Station.
Amongst these places, Waterloo station display is the biggest indoor digital display in Europe and is a significant railway and underground station in London, in addition to the busiest bus station within the UK.
The important thing goal of this marketing campaign is to reassure vacationers within the UK that the Maldives stays a protected and safe vacation spot to journey to put up Covid-19, on account of its distinctive geographical formation and one-island-one-resort idea.
Moreover, the marketing campaign goals to showcase the Maldives as a super alternative for long-haul journey and can assure model publicity to a lot of UK customers, inspiring them to decide on the Maldives as their subsequent vacation vacation spot.
The images and publications showcased within the marketing campaign will current the Maldives as a rustic with geographically remoted islands which is able to present a protected atmosphere for potential future holidaymakers.
Furthermore, an inventory of thrilling actions vacationers can expertise on their vacation within the Maldives can even be highlighted all through the marketing campaign.
With the UK being one of many main markets when it comes to arrivals to the Maldives put up border reopening, MMPRC continues in its efforts in popularising the vacation spot throughout the market.
On this regard, a number of advertising and promotional actions have been deliberate for the remaining months of the yr together with campaigns with a number of on-line and digital journey commerce media and main OTAs.
Previous to the lockdown in March, a complete of seven,288 guests from the UK arrived within the Maldives this yr whereas there was an arrival of 1,587 vacationers from the UK because the border reopened on July 15th.
Extra Info
The Maldives is taken into account the World’s Leading Beach Destination by voters on the World Travel Awards.
Discover out extra on the official website.
