Seera Group has launched a brand new information portal for trade companions, which gives complete insights on future searches, bookings and traveller behaviour.
The portal has been designed to allow tourism boards and different trade companions to additional perceive the shopper journey at each touchpoint and make projections for strategic campaigns.
In an try and help the broader journey ecosystem through the restoration part of journey, the group is working carefully with companions globally to establish essentially the most priceless information units to tailor the platform and white label it in accordance with their wants.
Part one of many portal roll-out will concentrate on tourism board companions, with information delivered by Seera Group’s flagship client journey model Almosafer.
With VisitBritain as a launch accomplice, Seera is trying to additional strengthen the Group’s partnership with the nationwide tourism board.
The brand new portal, developed by Seera Group’s information and analytics group, permits VisitBritain to entry highly effective information units and projections on enterprise outcomes.
Louise Blake, vice chairman of information and analytics at Seera Group, stated: “These insights will allow a deeper understanding of the audience and behaviours, serving to our companions ship additional worth.
“By means of this portal, traveller preferences and actions will be tracked by VisitBritain, which is able to assist them to foster a deeper expertise for the company by offering an enhanced personalised journey.”
Companions can entry information on Seera Insights resembling competitor efficiency, critiques, social graphs, differential visitor worth, and most popular locations that may assist develop optimum methods for each the traveller and the enterprise.
Sofia Santos, nation supervisor GCC for VisitBritain, stated: “Tourism can be an especially aggressive world trade and initiatives resembling Seera’s modern insights portal, supporting us to entry real-time information on travellers’ preferences and future reserving patterns, will assist to place Britain because the vacation spot of alternative for guests from Saudi Arabia when the time comes to advertise journey as soon as extra working with strategic companions throughout the area.”
Extra Data
Seera Group is taken into account the Saudi Arabia’s Leading Business Travel Agency by voters on the World Travel Awards.
