Current hospitality trade stories printed by STR and Colliers Worldwide have revealed that motels within the United Arab Emirates have put up a robust efficiency in the course of the Covid-19 pandemic.
To help the resort trade nonetheless additional in the course of the vaccine rollout, Arabian Journey Market (ATM) is that this yr organising a Resort Summit on Tuesday Might 18th.
ATM itself will happen in-person on the Dubai World Commerce Centre on Might 16th-19th.
The brand new hotel-focused occasion will tackle and debate the traits and key drivers that may help the Center East’s restoration, because the vaccine rollout gathers momentum and herd immunity takes impact.
Danielle Curtis, exhibition director Center East, Arabian Journey Market, mentioned, “In response to STR information, the Center East area was a prime performer globally throughout 2020, with common occupancy of 46 per cent.
“One in every of finest performing international locations was the UAE with a median occupancy of 52 per cent and a median each day fee (ADR) of $114.
“Though these figures had been 29 per cent and 17 per cent down year-on-year, given the challenges introduced by the pandemic, it’s a outstanding achievement and proves simply how resilient the resort sector is within the UAE and wider Center East.
“Moreover, if we drill down on these figures, ADR in Fujairah and RAK truly rose final yr by seven per cent and one per cent respectively, in contrast with 2019 and over the New Yr’s celebrations motels in Dubai had been operating common occupancies of 76 per cent with an ADR of $300.”
Dubai needed to subsequently place limitations on hospitality, after celebrations drove a spike in Covid-19 instances in January.
Two classes will happen on the Resort Summit on the ATM International Stage, the primary will tackle the altering roles of motels, resembling work-cations and altering visitor expectations and the second dialogue will look into the difficulty of enhancing the hospitality expertise, whereas introducing technological innovation.
Knowledgeable panellists will embody Marloes Knippenberg, chief govt of Kerten Hospitality; Mark Kirby, chief working officer of Emaar Hospitality; Jose Silva, chief govt of Jumeirah Group; Guido De Wilde, chief working officer of Marriott Worldwide within the Center East; and Stefan Leser, chief govt of Langham Hospitality, amongst others.
An extra digital occasion has additionally been added to the schedule.
